Full-Time Copywriter / Marketing Position

Start Date: Anytime (Remote with travel to BC, Canada)

Work and learn with a high performance agile marketing team. Write sales, story and educational copy for marketing funnels and email marketing. Come up with new offers, ideas for ads, and plan out the content calendar.

Read below for:

The specific things this position will be accountable for
Salary & Benefits
Training

Who We Are

We couldn’t afford a home and saw society's systems needing a big upgrade, from food being sprayed with poison, to mental health declining more with each generation, lack of real connection, and an education system meant for pumping out factory workers.

So we figured we’d build a better way of living from the ground up.

We started out broke and in debt and found creative financing methods to buy 160 acres off grid and are turning it into a permaculture sanctuary where we grow our own food, host retreats, regenerate the soil and build a sense of community.

Now we sell an online course and do in-person workshops to help people do the same – buy land and start a homestead, retreat centre, regenerative farm, or intentional community.

We are launching several more online courses and we’re looking for someone to come in full-time to work with our marketing team to write copy for funnels and emails that will take our courses and brand to the next level.

Our vision doesn't actually stop there.

We’re doing whatever it takes to help our clients reach their goals faster, easier, and more affordably.

So we’re creating a modular dwelling business, as well as buying more land and building self-sufficient 50-family-home communities across North America, so we can offer affordable solutions for people to live a good life in alignment with nature.

And, exciting for a copywriter / marketer, we’re creating a media wing of the business to reach more people aiming at building an email list of 2 million people in the next 3 years (currently at ~90,000) that you’d be managing and writing to!

Examples Of New Courses Launching This Year

We’re an education company, and this year we’re planning on launching 4 new course tests per quarter. Here’s some examples of courses you’ll be helping launch:

Fill My Retreat: How to market and sell out retreats for retreat hosts

My 100k Month: How to turn that into an online course and hit your first 100k month
Solar Power Mastery: How to save 10’s of thousands of dollars on solar and set it up yourself
Toxin Free Home: How to rid every area of your house of toxins from food and water to building materials and furniture
Intro To Homeschooling: All the options that exist to start homeschooling your kids and how to earn an income with it while staying at home

This year we’re focussed on courses we can create quickly.

In the future we’ll be launching courses that require more physical build out and demonstration, such as gardening, farming, cattle management, etc

The Copywriter / Marketing Role will be accountable for:

Write high performing copy on sales funnels and websites that emotionally relates to the viewer and drives action (~3 new funnels per month)

Get obsessed with becoming an expert in all course areas, reading the course material, doing additional research and connect with others in the company and in our audience on your own to fill in any knowledge gaps
Use that knowledge to choose email topics, come up with headlines and sales copy, and brainstorm bonuses that people will get with their course that will provide tangible value, evoke emotion, and get our audience engaging with your content
Sift through existing funnels and propose and launch A/B tests to make them better
Write 20+ emails per month, ranging from value and engagement emails to sales campaigns
Create new offers for our audience
Write scripts for sales videos and ads
Manage our content calendar and use basic psychology to choose when is the best days and times to send emails
Manage the technical side of funnels in Clickfunnels including duplicating funnels, creating new funnels, linking up domains, ensuring tracking is working properly, and testing your own and others work before going live
Finding and managing contractors on Upwork and other platforms to assist, such as to create visuals and product mockups
Work with a team of high performers on our bi-weekly calls to hone in your marketing psychology, copywriting skills, understand our audience, brainstorm, and get creative direction

You will have bi-weekly calls with Ian Stanley and his team, who has sold over $100,000,000 in products and services with copywriting
Tessa Oljaca, high performance creative specialist whose videos scaled Pela to $40m/year and Lomi to over $100m/year in under 12 months
Justin Blakey, our media buyer, who has managed 30-300k in ad spend per day for the last 7 years, previously working with Mud Water
Conar Fair & Glen Jackson, co-founders of One Peak Creative, the creative geniuses behind viral videos and high converting funnels, including their own highly successful viral TikTok course

Test emails to make sure they aren’t going to spam, and stay up to date with Gmail and other important algorithms to ensure the health of our email list
Travel to site (Rock Creek, BC, 40 minutes East of Osoyoos and 2 hours South of Kelowna) when needed (or other locations as needed). On-site living available in the future.
Keeping the project management system up to date in Clickup (task management software)
Assist with product creation, helping to create modules in courses, templates, checklists, etc for clients
Looking after your personal health with weekly fitness and mindfulness goals
Reporting and reviewing results in weekly meetings
We are a small team so we tend to jump around and help out in different areas
40 hour weeks expected
Must have your own cell phone
Must have your own computer at least for the first 3 months, after that we can buy company gear as or if it’s needed
Remote position with potential to live on-site in the future

Salary & Benefits

$4500-$6000/month depending on experience and skill (paid as a contractor)

$150/month health spending account (in lieu of traditional health benefits so you can spend it anywhere you want)
2-3 team retreats per year (IF we hit our goal this year, we're flying the whole team to Mexico, and possibly to one of the top 3 business mastermind events in the world. Previous team retreats have included surf trips to Tofino, renting a mansion in West Van, private sauna and snowboarding trip, etc)
On-site workshops with guests (online time almost always attends these for fun and also to learn)
Optional 3 day "bring the online team to work" day with our onsite team for hands-on learning and skill building on our 160 acre sanctuary in Rock Creek, BC
Paid time off whenever you want it, within reason and if your tasks are being completed. Everyone is trusted to make appropriate decisions to get things done and also enjoy life.
We are heavily invested in your training, hiring multiple outside contractors to consult and help you grow.
Stock options coming this year